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Kim Kardashian And New Candy Crush Apps Please Investors - Yahoo News

The number of daily active users reached 149 million, up 4% from the prior quarter and 20% over the past year. And while the number of paying players per month ticked downward again by 4% to 8.3 million from the prior quarter, the average amount each paid rose 12% to $23.42. King says the shift resulted from its decision to make players buy virtual currency ("gold bars") for in-game purchases. That means players make purchases less frequently but in larger amounts. Glu has different strategy, building franchise games around media celebrities or other pop culture hits. After its success with the Kardashian game, the company sought out more stars such as Perry. Further deals will be forthcoming, CEO Niccolo de Masi told analysts last week.


Related post: http://thehollywoodtunes.wikidot.com/kim-kardashian

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